Aashish Rai
Co-Founder & CEO
25 years building brands, businesses and consumer experiences across Idea Cellular, Pernod Ricard and Aditya Birla. A brand strategist’s eye, and an operator’s understanding of what turns ambition into growth.
About
Built around the problem, not the discipline.
A creative and marketing agency, as comfortable with a P&L as a brand book.
The question comes before the deliverable.
Most briefs arrive already translated into a deliverable: a rebrand, a campaign, a new website. It is worth going back a step. What is the business trying to move, and what is currently in the way?
The answer decides which disciplines show up, and in what order: strategy and analytics, brand identity, digital marketing, web design and development, search, data labelling, and a dedicated direct-to-consumer practice. India, Canada, the UAE.
Founders
Robin Thomas
Co-Founder
25 years across marketing, digital and analytics functions at Aditya Birla Group, Mahindra and Fino Payments Bank, building outcome-driven systems.
The Studio
Start a conversation →Creative
Gives the idea a form.
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Aditya Dahiwadkar
Art Director
A Master’s in Design from NID grounds his approach to creative direction: sharp, intentional, and built to translate strategy into distinctive design experiences. For me, design isn’t decoration. It’s a tool to solve problems, shape perception, and build brand impact.
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Kumar Shetty
Principal Designer
Visual & Communication Design graduate with 10+ years of experience in branding, digital, campaigns, and visual communication. Strategic designer leveraging design systems, technology, and AI to build distinctive, scalable brand experiences. Focused on turning ideas into purposeful design that drives impact.
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Meghna Samanta
Lead Designer
NIFT-trained and driven by curiosity, craft, and visual excellence. I bring together thoughtful design and bold creative thinking to shape identities, experiences, and visuals that speak beyond the brief.
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Joshua Rebello
Lead Designer
Graphic Design & Multimedia graduate with 6 years of experience shaping how brands look, feel, and move. Brings diverse design exposure across branding, digital, campaigns, and multimedia, with a versatile eye for creative storytelling.
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Lhingneithem Haokip
Graphic Designer
Passionate about turning ideas into visuals that feel clear, thoughtful, and engaging. With a strong design foundation from NIFT, she brings curiosity, creativity, and a keen eye for detail to every piece of work. Always exploring new visual approaches, she enjoys finding fresh ways to make communication more expressive and impactful.
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Disha Kadam
Graphic Designer
Driven by colour, composition, and a deep passion for art and design. An expert in sketching and video, with the patience to keep experimenting and iterating until every layout finds its perfect balance.
Tech
Puts it into the world.
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Aakash Mishra
Lead Developer
Full-stack developer with 5+ years of experience in engineering, architecture, and delivery, with a focus on practical AI integration. Computer Science graduate and passionate technology enthusiast.
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Ajai Kumar
Technical Lead
Full Stack Developer with 2+ years of experience in MERN Stack, TypeScript, REST APIs, and scalable web development. B.Tech in IT with distinction, with strengths in technical leadership, delivery, and team mentoring.
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Shweta Lad
Web Developer
Frontend Developer who blends technology and design to build responsive, interactive web experiences. Turns creative concepts into intuitive, engaging, and functional digital solutions.
Account, Content & Performance
Keeps the brief honest, and the numbers too.
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Siddhesh Patil
Lead, Account Planning
Marketing & Brand Strategy professional with 5+ years of experience in brand narratives, integrated campaigns, and growth strategy. Brings expertise across 360° strategy, digital, social, partnerships, and experiential marketing, backed by an MBA in Marketing & Finance.
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Sauleha Akram
Lead, Account Planning
A brand storyteller and strategic thinker who turns insights into integrated campaigns that connect, engage, and deliver. With an MA in Mass Communication & Journalism from K.C. College, she brings together brand strategy, integrated marketing, and client partnerships to build ideas that move brands forward.
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Dhruv Makwana
Lead, Performance Marketing
Runs the numbers that tell us whether the idea actually worked. Turns data into actionable insights, optimises campaigns for performance, and keeps every marketing rupee working smarter.
International Business & HR
Takes it across markets, and finds the people who can do it.
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Marvin Bishnoi
Head, Planning
Plans brand trajectories and new business across markets.
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Diem Le
Head of Strategy, Canada
Connects the business problem to the brand answer, from Canada.
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Vidhya Varadharajan
Head, Talent Acquisition
Finds the right people and keeps the work moving. Builds engaged, high-performing teams by nurturing culture, retention, and team spirit. A strategic thinker and good listener, she identifies exceptional talent and brings people, performance, and operations together.
- Offices
- India · Canada · UAE
- Leadership
- 25 years across Fortune 500 brands
- Studio
- Designers from NID & NIFT