James Douglas Global
James Douglas Global
Separating the client journey from the candidate journey, for an executive search firm built on both.
Where the opportunity was
James Douglas Global (an EMA Partners India company) is a talent solutions and recruitment firm helping organisations build high-performing teams, combining human expertise with technology-enabled platforms to streamline recruitment and connect businesses with the right talent.
The opportunity was to separate the client journey from the candidate journey on the homepage, rather than leaving visitors uncertain who the site was built for, organise content into distinct sections for services, insights and team, and bring a more refined visual treatment to match the premium, trust-led positioning executive search depends on.
Let a client and a candidate each recognise, in the first few seconds, that the site was built for them.
The result
What changed
“Find Opportunities” and “Hire Talent” now sit as distinct, named paths in the primary navigation, so a client and a candidate each land on the journey built for them instead of one shared, undifferentiated homepage.