Purple Pompa
Purple Pompa
A vegan skincare D2C brand given a distinct visual language, and the website traffic to show for it.
Where the opportunity was
Purple Pompa is a vegan skincare brand built around “Age Balance,” using Vegan Biomarine Actives in place of ingredients like Niacinamide or Retinol. The site presented as a fairly standard D2C storefront without a distinct brand voice to stand out in a crowded skincare category, the content and merchandising weren’t structured around a clear brand story, and there was no dedicated SEO or content strategy to capture organic, non-paid demand.
Give the marine-science positioning a visual language distinct enough to earn a repeat visit, and build the organic demand the category searches for.
Marine science as a visual system
An urgency-led product spotlight paired with a premium, ocean-set campaign that lets the “marine science” story tell itself visually.
