Shinhan Bank India
Shinhan Bank India
Giving a digital-first bank a homepage that leads with its core banking hierarchy, not around it.
Where the opportunity was
Shinhan Bank India is the Indian subsidiary of Shinhan Financial Group, providing retail and corporate banking solutions to individuals, businesses and institutions, backed by a global banking heritage the local digital experience needed to match.
The opportunity was to lead the hero section with a clear service hierarchy rather than making visitors work to find core banking offerings, organise navigation around the customer journeys that actually matter (deposits, loans, digital banking), and bring a visual style that reads with the trust and stability expected of a digital-first bank.
Lead with the services customers actually come for, and let the design carry the trust a bank has to earn on sight.
The result
What changed
Core banking services and customer journeys, deposits, loans, digital banking, now organise the navigation instead of competing with it, and the homepage leads with the service hierarchy a visitor actually came looking for.