Real-estate project professionals reviewing progress from a construction control room
All Work Case Study · 10

TruGenie & TruBoard Technologies

TruBoard Partners

Real estate intelligence, project data, and renewable-asset tracking, one product family, one launch.

  • Web & Digital
  • Brand & Campaign
Client TruBoard Partners
Sector Real Estate & CleanTech Intelligence
Focus Web, Brand & Campaign
Impact +306% Active Users YoY
01

Where the opportunity was

TruBoard Technologies brings together execution, asset oversight and real-time intelligence across the real estate lifecycle, spanning TruGenie (real estate intelligence), Construction AI and Property AI, a proven partner to 100+ real estate leaders. Under the same family, TruGreen is a renewable energy technology platform helping organisations monitor, manage and optimise renewable assets through data-driven intelligence.

TruGreen’s legacy site lacked a clear digital narrative for asset-lifecycle and energy-transition services, had no structured SEO foundation to capture organic demand in a specialist B2B energy category, and a dated visual identity that under-represented the business’s scale relative to competitors.

The Objective

Launch TruBoard Technologies as one coherent platform, and give TruGreen the digital narrative and SEO foundation a specialist B2B energy category actually searches for.

02

The result

03

One family, three products

A lead-gen launch for TruGenie, a data-layer pitch for TruBoard Technologies, and a sustainability moment for TruBoard CleanTech, three distinct audiences carried in one consistent visual system.

TruBoard product family campaign creative
Reimagine your real estate management with TruGenie. A futuristic city-dashboard visual and three proof points, scale, AI insights, seamless management, pitch an end-to-end real estate intelligence platform. Projects don't tell the complete story, make sure your data does. TruBoard Technologies positioned as the data layer turning raw project metrics into decision-ready insights, CTA to book a live demo. Together for health, stand with science. TruBoard CleanTech's asset lifecycle theme tied to the WHO's 2026 World Health Day.
04

What changed

+306% TruGreen active users, year over year
Baseline Jan–Dec 2025
Reporting Window Jan–Aug 2026 (YTD)
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